Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example

Geng Baojiang; Guo Dandan

doi:doi:10.11648/j.sjbm.20200804.12

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Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example

Geng Baojiang, Guo Dandan

Published in Science Journal of Business and Management (Volume 8, Issue 4)

Received: 8 December 2020 Published: 15 January 2021

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Abstract

In recent years, Sichuan Province has vigorously promoted the integration of cultural and tourism development and actively guided the transformation and development of the tourism industry in various regions. The development of the homestay industry has ushered in new development opportunities. Based on the research and analysis of the development status of the homestay industry in the ancient town of Dujiangyan, this study puts forward the path exploration of the integrated development of the homestay industry and the cultural tourism industry based on the background of the integration of cultural and tourism development, it is expected to serve as a reference for the development of the local homestay industry. Through literature research, field research and in-depth interviews and other research methods, it is found that Dujiangyan ancient town homestay exists in the development:(1) Single homestays are in their own ranks, and brand awareness is weak; (2) The market access threshold is low and lack of professional talents; (3) The regional cultural characteristics are not obvious, and the convergence of products and services is gradually revealed; (4) The uneven operation level of shared homestay network. In order to promote the development of the local homestay industry in ancient towns, it is recommended that homestays and cultural industries be integrated and developed. Through the forms of homestay + regional culture, homestay+ digitalization, homestay + brand culture, etc., promote the transformation and upgrading of the homestay industry, broaden the homestay industry chain, and promote the integration of tourism and regional economy in the ancient town.

Published in	Science Journal of Business and Management (Volume 8, Issue 4)
DOI	10.11648/j.sjbm.20200804.12
Page(s)	161-166
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Integration of Culture and Tourism, Dujiangyan, Homestay Industry

References

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[3]	Sichuan Provincial Department of Culture and Tourism, 2019. "practical guidelines for the Development of Culture and Tourism in Sichuan Province Grade A Scenic spots" http://wlt.sc.gov.cn/scwlt/gs gg/2019/12/30/1a9d47d5e80a42bfb5fd111ed 38f28fc.shtml.
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[15]	Ren, Z., Y., Zhang, L., Q., 2020. Chen, W., Q., Chen, N., N., 2020. Research on the tourism activation path of cultural resources in Shanxi History Museum under the background of cultural and tourism Integration. Journal of xi'an university of arts and sciences (social sciences edition) 23 (02), 95-100.
[16]	Zhang, j., He, D., D., 2019. Research on the development of agricultural products and homestay under the integration of "tourism+ agriculture" industry -- A case study of changshun county. Contemporary Economics (08), 116-118.
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APA Style

Geng Baojiang, Guo Dandan. (2021). Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example. Science Journal of Business and Management, 8(4), 161-166. https://doi.org/10.11648/j.sjbm.20200804.12

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ACS Style

Geng Baojiang; Guo Dandan. Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example. Sci. J. Bus. Manag. 2021, 8(4), 161-166. doi: 10.11648/j.sjbm.20200804.12

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AMA Style

Geng Baojiang, Guo Dandan. Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example. Sci J Bus Manag. 2021;8(4):161-166. doi: 10.11648/j.sjbm.20200804.12

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@article{10.11648/j.sjbm.20200804.12,
  author = {Geng Baojiang and Guo Dandan},
  title = {Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example},
  journal = {Science Journal of Business and Management},
  volume = {8},
  number = {4},
  pages = {161-166},
  doi = {10.11648/j.sjbm.20200804.12},
  url = {https://doi.org/10.11648/j.sjbm.20200804.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20200804.12},
  abstract = {In recent years, Sichuan Province has vigorously promoted the integration of cultural and tourism development and actively guided the transformation and development of the tourism industry in various regions. The development of the homestay industry has ushered in new development opportunities. Based on the research and analysis of the development status of the homestay industry in the ancient town of Dujiangyan, this study puts forward the path exploration of the integrated development of the homestay industry and the cultural tourism industry based on the background of the integration of cultural and tourism development, it is expected to serve as a reference for the development of the local homestay industry. Through literature research, field research and in-depth interviews and other research methods, it is found that Dujiangyan ancient town homestay exists in the development:(1) Single homestays are in their own ranks, and brand awareness is weak; (2) The market access threshold is low and lack of professional talents; (3) The regional cultural characteristics are not obvious, and the convergence of products and services is gradually revealed; (4) The uneven operation level of shared homestay network. In order to promote the development of the local homestay industry in ancient towns, it is recommended that homestays and cultural industries be integrated and developed. Through the forms of homestay + regional culture, homestay+ digitalization, homestay + brand culture, etc., promote the transformation and upgrading of the homestay industry, broaden the homestay industry chain, and promote the integration of tourism and regional economy in the ancient town.},
 year = {2021}
}

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TY  - JOUR
T1  - Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example
AU  - Geng Baojiang
AU  - Guo Dandan
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PY  - 2021
N1  - https://doi.org/10.11648/j.sjbm.20200804.12
DO  - 10.11648/j.sjbm.20200804.12
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
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EP  - 166
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20200804.12
AB  - In recent years, Sichuan Province has vigorously promoted the integration of cultural and tourism development and actively guided the transformation and development of the tourism industry in various regions. The development of the homestay industry has ushered in new development opportunities. Based on the research and analysis of the development status of the homestay industry in the ancient town of Dujiangyan, this study puts forward the path exploration of the integrated development of the homestay industry and the cultural tourism industry based on the background of the integration of cultural and tourism development, it is expected to serve as a reference for the development of the local homestay industry. Through literature research, field research and in-depth interviews and other research methods, it is found that Dujiangyan ancient town homestay exists in the development:(1) Single homestays are in their own ranks, and brand awareness is weak; (2) The market access threshold is low and lack of professional talents; (3) The regional cultural characteristics are not obvious, and the convergence of products and services is gradually revealed; (4) The uneven operation level of shared homestay network. In order to promote the development of the local homestay industry in ancient towns, it is recommended that homestays and cultural industries be integrated and developed. Through the forms of homestay + regional culture, homestay+ digitalization, homestay + brand culture, etc., promote the transformation and upgrading of the homestay industry, broaden the homestay industry chain, and promote the integration of tourism and regional economy in the ancient town.
VL  - 8
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Author Information

Geng Baojiang

Tourism College, Sichuan Agricultural University, Dujiangyan, China
Guo Dandan

Tourism College, Sichuan Agricultural University, Dujiangyan, China

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APA Style

Geng Baojiang, Guo Dandan. (2021). Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example. Science Journal of Business and Management, 8(4), 161-166. https://doi.org/10.11648/j.sjbm.20200804.12

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ACS Style

Geng Baojiang; Guo Dandan. Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example. Sci. J. Bus. Manag. 2021, 8(4), 161-166. doi: 10.11648/j.sjbm.20200804.12

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AMA Style

Geng Baojiang, Guo Dandan. Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example. Sci J Bus Manag. 2021;8(4):161-166. doi: 10.11648/j.sjbm.20200804.12

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@article{10.11648/j.sjbm.20200804.12,
  author = {Geng Baojiang and Guo Dandan},
  title = {Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example},
  journal = {Science Journal of Business and Management},
  volume = {8},
  number = {4},
  pages = {161-166},
  doi = {10.11648/j.sjbm.20200804.12},
  url = {https://doi.org/10.11648/j.sjbm.20200804.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20200804.12},
  abstract = {In recent years, Sichuan Province has vigorously promoted the integration of cultural and tourism development and actively guided the transformation and development of the tourism industry in various regions. The development of the homestay industry has ushered in new development opportunities. Based on the research and analysis of the development status of the homestay industry in the ancient town of Dujiangyan, this study puts forward the path exploration of the integrated development of the homestay industry and the cultural tourism industry based on the background of the integration of cultural and tourism development, it is expected to serve as a reference for the development of the local homestay industry. Through literature research, field research and in-depth interviews and other research methods, it is found that Dujiangyan ancient town homestay exists in the development:(1) Single homestays are in their own ranks, and brand awareness is weak; (2) The market access threshold is low and lack of professional talents; (3) The regional cultural characteristics are not obvious, and the convergence of products and services is gradually revealed; (4) The uneven operation level of shared homestay network. In order to promote the development of the local homestay industry in ancient towns, it is recommended that homestays and cultural industries be integrated and developed. Through the forms of homestay + regional culture, homestay+ digitalization, homestay + brand culture, etc., promote the transformation and upgrading of the homestay industry, broaden the homestay industry chain, and promote the integration of tourism and regional economy in the ancient town.},
 year = {2021}
}

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TY  - JOUR
T1  - Study on the Development Path of Homestay Industry in Ancient Town Under the Background of Integration of Culture and Tourism —— Take Dujiangyan as an Example
AU  - Geng Baojiang
AU  - Guo Dandan
Y1  - 2021/01/15
PY  - 2021
N1  - https://doi.org/10.11648/j.sjbm.20200804.12
DO  - 10.11648/j.sjbm.20200804.12
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 161
EP  - 166
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20200804.12
AB  - In recent years, Sichuan Province has vigorously promoted the integration of cultural and tourism development and actively guided the transformation and development of the tourism industry in various regions. The development of the homestay industry has ushered in new development opportunities. Based on the research and analysis of the development status of the homestay industry in the ancient town of Dujiangyan, this study puts forward the path exploration of the integrated development of the homestay industry and the cultural tourism industry based on the background of the integration of cultural and tourism development, it is expected to serve as a reference for the development of the local homestay industry. Through literature research, field research and in-depth interviews and other research methods, it is found that Dujiangyan ancient town homestay exists in the development:(1) Single homestays are in their own ranks, and brand awareness is weak; (2) The market access threshold is low and lack of professional talents; (3) The regional cultural characteristics are not obvious, and the convergence of products and services is gradually revealed; (4) The uneven operation level of shared homestay network. In order to promote the development of the local homestay industry in ancient towns, it is recommended that homestays and cultural industries be integrated and developed. Through the forms of homestay + regional culture, homestay+ digitalization, homestay + brand culture, etc., promote the transformation and upgrading of the homestay industry, broaden the homestay industry chain, and promote the integration of tourism and regional economy in the ancient town.
VL  - 8
IS  - 4
ER  -

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